Marketing
Marketing
Know, Go, Do, Buy: The Four Searches Your Brand Content Ignores
Google mapped every search into four intents a decade ago, and most brands still only write for one of them.
Marketing
Where AI Actually Looks Before It Recommends Your Brand
AI assistants recommend brands based on what Reddit, G2 and "best X" roundups say about you, not what your own website says about yourself.
Marketing
How to Write a Case Study That Sells
A case study that sells has one real problem, one real number, and a client quote that sounds human.
Marketing
Social Proof That Is Not Fake
Manufactured reviews and vague praise cost brands more trust than having no testimonials at all.
Marketing
The Newsletter People Actually Open
Most brand newsletters die from clickbait subject lines and crammed content, not from a lack of subscribers.
Marketing
Positioning Beats Features
Nobody buys a list of features, they buy the one specific thing you said that a competitor could not have said.
Marketing
GEO: How to Get Cited by ChatGPT and Perplexity
Ranking on Google no longer guarantees you exist when the answer is written by an AI instead of a list of links.