Topic

keyword research

The Google Business Profile Report Nobody Checks (And Should)

Buried inside your Google Business Profile is a list of the exact words customers typed to find you, and almost every local business owner ignores it.

4 min read

Marketing

Know, Go, Do, Buy: The Four Searches Your Brand Content Ignores

Google mapped every search into four intents a decade ago, and most brands still only write for one of them.

4 min read